Website: Plata RCA
Objectives:
- traffic increase, especially from search engines
- increase of number of leads (one lead = one person that orders an auto insurance online)
The below analysis is made by Olivian Breda
1. “Click here”? Click here to what? It is very clear that a red text on a yellow background makes me to click, but what is the reason? Why should I click?
2. I enter on the website, there a lot of boxes – “Home delivery free”, “Who we are”, and … that’s all; if I scroll down, I notice “Order RCA”; oops, isn’t this the most important action on the website?
3. The RCA example is very good, but I would add at the end a link with “Calculate RCA”; maybe the example is not the best for every possible situation and not always the same agency will give the same prices for other insurance types.
4. The picture is not real; there are a lot of elements that do not match; left-right elements are not continuous; I think you could find a real car that it will give the same feeling (left vs. right).
5. Footer does not make me buy. I do expect trust elements, contact data, certifications, security transaction details; but I get only regional information.
Find the entire website review on the Romanian original post Optimizare site: Plata-rca.ro.
The 5 O’Clock Website Review is a project of Seogan, seo blog.
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