New in AdWords: Enhanced CPC

I know, a lot of people talked about it. But, when I see it in the accounts, I can’t help it and I have to start testing.

Enhanced CPC is a new AdWords bidding option (for search as well as for display network) I was anxious to test. It seems that this option uses the conversion history to increase/decrease max CPC bid so we will get more conversions and a higher profit. If the system estimates that an auction has a high conversion probability, the CPC will be increased, otherwise will be decreased. Max CPC can’t be raised with more than 30%. So with Enhanced CPC, it can be paid more than the max CPC you specify.

Google does not specify if there is a necessary minimum number of conversions for this feature to work well. I already activated for few campaigns (with different conversions history – small or big number of conversions). I will let you know when I get relevant results .