Comments on: AdWords: Keyword cannibalization http://seogan.com/adwords-keyword-cannibalization Fri, 02 Dec 2011 05:45:54 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Naveen Thomas http://seogan.com/adwords-keyword-cannibalization/comment-page-1#comment-1069 Naveen Thomas Tue, 07 Jun 2011 05:56:39 +0000 http://seogan.com/?p=1#comment-1069 Changing the match types will solve this problem and prevent cannibalization. Ensure that the keywords are in different ad groups, with different match types with negatives to assist & set at different budget levels, to prevent cannibalization.. Google will always take broad matched keywords first. Geo-location, time slots & device triggering helps. You can always have keyword multiples, that how you control your SOI :P Remember: Google is only concerned with broad match keywords because this helps their business unit. Budget, better performing ad groups/ ad text all coincide at a secondary level to determine the better ad trigger. Changing the match types will solve this problem and prevent cannibalization. Ensure that the keywords are in different ad groups, with different match types with negatives to assist & set at different budget levels, to prevent cannibalization..

Google will always take broad matched keywords first.

Geo-location, time slots & device triggering helps.

You can always have keyword multiples, that how you control your SOI :P

Remember: Google is only concerned with broad match keywords because this helps their business unit.

Budget, better performing ad groups/ ad text all coincide at a secondary level to determine the better ad trigger.

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]]> By: Keywords in AdWords – part 1 « Seogan http://seogan.com/adwords-keyword-cannibalization/comment-page-1#comment-6 Keywords in AdWords – part 1 « Seogan Fri, 16 Jul 2010 17:44:46 +0000 http://seogan.com/?p=1#comment-6 [...] AdWords: Keyword canibalization [...] [...] AdWords: Keyword canibalization [...]

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