I know, a lot of people talked about it. But, when I see it in the accounts, I can’t help it and I have to start testing. Enhanced CPC is a new AdWords bidding option (for search as well as for display network) I was anxious to test. It seems that this option uses the [...]

Before I noticed the Experiment tab, I was surprised to discover Dimensions tab live in my accounts. Thought that in Romania, everything appears slower . But this is not true. And I am really happy about it. Dimensions tab can be displayed by clicking the arrow next to the campaign tabs. As dimensions, we can [...]

I noticed few days ago, a new tab in AdWords Campaign Settings. It is called Experiment, it is in Beta, and it allows us to ... what do you think? We can test a lot of things, from adding keywords to setting max CPC for an ad group. Depends a lot of what you would like to [...]

Since I’ve changed my Internet connection to RDS fiberlink, my computer gets a dynamic IP. So, I was challenged to find the solution at dynamic IP filtering in Google Analytics. Challenged is too much, as the solution is already offered by Google here. To make the story short, you have to create a new empty [...]

Just became

Review of the test (you can see the full explanation below) I would like to see what bidding is more efficient from budget and performance indicators point of view. So, I ran a test: two campaigns with the same landing page, same ads – as message and formats, targeted on the same placements (to be [...]