The Romanian fortune tellers started to do ppc advertising on Facebook and Google : How much could be the conversion rate?!! (I suppose that they do not manage their campaigns by themselves. …Noticed that on Facebook, the ads are customized. If they got the birth date in the ad, certainly there is a targeting by [...]

I know, a lot of people talked about it. But, when I see it in the accounts, I can’t help it and I have to start testing. Enhanced CPC is a new AdWords bidding option (for search as well as for display network) I was anxious to test. It seems that this option uses the [...]

Before I noticed the Experiment tab, I was surprised to discover Dimensions tab live in my accounts. Thought that in Romania, everything appears slower . But this is not true. And I am really happy about it. Dimensions tab can be displayed by clicking the arrow next to the campaign tabs. As dimensions, we can [...]

I noticed few days ago, a new tab in AdWords Campaign Settings. It is called Experiment, it is in Beta, and it allows us to ... what do you think? We can test a lot of things, from adding keywords to setting max CPC for an ad group. Depends a lot of what you would like to [...]

Just became

Review of the test (you can see the full explanation below) I would like to see what bidding is more efficient from budget and performance indicators point of view. So, I ran a test: two campaigns with the same landing page, same ads – as message and formats, targeted on the same placements (to be [...]

Choosing the list of keywords is one of the strategic steps in AdWords advertising. Even before we start to build the keyword list, to ask “what keywords search users to find the product/service I promote” we should be careful at duplicates. Did you know that… … caps have no importance? If we write a keywords [...]

Q: I thought that regarding CTR, a value of 100 % will be ideal. This would mean that for every ad impression we will get a link. But I did have a surprise looking at my account. I can see CTRs of 125!!? R: There are more than reasons for these values: 1. One user [...]

Cannibalization is usually discussed in seo, when optimizing different pages for same keywords forces search engines to choose between pages of the same site. So we do compete against ourselves. In AdWords, this happens when there are more keywords who target the same search query. Only one keyword is allowed to trigger an ad once. [...]