CTR value of 125%???

Q: I thought that regarding CTR, a value of 100 % will be ideal. This would mean that for every ad impression we will get a link. But I did have a surprise looking at my account. I can see CTRs of 125!!?

R: There are more than reasons for these values:

1. One user could click on an ad more than once in the same browser’s session. This could be a normal user behavior, if he opens the site in a new tab and comes back to the search results page and clicks the ad again. I can’t say it’s normal, but it could happen.

If we are worried that these clicks are invalid, we could run an Invalid Clicks Report for the account or for the campaign.
How can we do this? In Reporting section choose Reports –> Create new report –> Account or Campaign
In Performance Statistics area choose invalid clicks.

After you run the report you could see something like:

2. Data we see in the account are not updated in real time. Clics update at every hours, impression at every few hours, that’s why it’s possible that the data you see in a given moment it’s incorrect. To avoid this errors, I recommend you to not take into consideration the current day for reporting. .