Choosing the list of keywords is one of the strategic steps in AdWords advertising. Even before we start to build the keyword list, to ask “what keywords search users to find the product/service I promote” we should be careful at duplicates. Did you know that… … caps have no importance? If we write a keywords [...]

Q: I thought that regarding CTR, a value of 100 % will be ideal. This would mean that for every ad impression we will get a link. But I did have a surprise looking at my account. I can see CTRs of 125!!? R: There are more than reasons for these values: 1. One user [...]

Cannibalization is usually discussed in SEO, when optimizing different pages for same keywords forces search engines to choose between pages of the same site. So we do compete against ourselves. In AdWords, this happens when there are more keywords who target the same search query. Only one keyword is allowed to trigger an ad once. [...]

First, from the repeated question “When you will start blogging?”. Trying to find out a name related to online and to me, I discovered seogan = seo+g(abriela)+an(drei) = to see (to understand) in old saxon From here until the biblical question “Do you understand what you read” was only one step. Of course, seogan does [...]